TB-11 The E-Myth Revisited
E in the name of the book stands for Entrepreneurial. The author, Michael Gerber, uncovers myths surrounding starting of your own business and very well explains why most of the small businesses fail and what to do about it. The whole book is very easy to read and understand and it’s full of simple practical guidelines.
The part of the book I liked the most was a description of three personas necessary for any business – Entrepreneur (designing the future), Manager (ensuring present works as best as possible) and Technician (doing the work). When presented like this it’s easy to see how a balance between the three is crucial for a success of any business and it’s quite clear how ignoring one or two of the areas could (and often does) lead to failure of businesses and unhappiness of entrepreneurs.
There were many friends I thought would love the book. In the end I decided to pass it on to my entrepreneurial colleagues from Cogent Law - trainers Phil and Mark – I think their thinking is very similar to the one of the author of the book. I don’t remember an exact date when the eleventh Travelling Book started its journey but I guess it was 6 October 2011.
I hope it will inspire a lot of people on its journey.
























